🔥 My Hot Take
My POV on wellness trends, what’s hype, and the business behind it all.
Cold plunging is having a moment - but will it last?
Like a lot of current wellness trends, it started in the tech-bro longevity culture.
Think Huberman, Attia, and the Silicon Valley dopamine hackers.
Then it went mainstream thanks to companies like Plunge and the rise of high-end recovery centers that pair cold plunges with saunas, IV drips, and red light therapy.
And don’t get me wrong, I like a cold plunge.
It’s really f*ing hard. But it feels incredible after.
(Especially when guided by a breathwork coach who knows what they’re doing.)
But here’s the problem:
Women jumped into the trend without considering how it actually impacts our bodies.
Yes, Cold plunging has a range of benefits:
- Increases dopamine and endorphins
- Reduces inflammation
- Boosts circulation and metabolic health
- Trains mental resilience
But that’s only one side of the story.
Cold exposure is also a stressor.
It spikes cortisol, activates the sympathetic nervous system, and challenges your body’s ability to adapt.
This can be powerful if you’re already in balance.
But what if your stress bucket is already overflowing?
That’s where it gets tricky.
What works for a high-testosterone male biohacker with a recovery team and no kids might not work for a woman juggling work, family, and adrenal fatigue.
Especially women 35-55 when they are in their peak cortisol imbalance years while also dealing with hormone fluctuations.
Cold plunging isn't bad. But it isn’t a one-size-fits-all solution either.
Especially for women, it requires more nuance and more awareness of your body’s state.
I still do it.
But I’m intentional.
I skip it during the luteal phase, when my body is naturally more sensitive to stress.
I don’t do it every day. And I always check in with how I feel afterward.
So will cold plunging stick around?
Yes, but it’s evolving.
What started as a biohacker badge of honor is becoming more mainstream and more nuanced.
We’ll see less of the “plunge every morning at 5am” hustle culture…
And more personalized, cycle-aware, intentional use, especially for women.
The future of cold plunging isn’t more, it’s smarter.
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