🔥 My Hot Take
My POV on wellness trends, what’s hype, and the business behind it all.
Beauty and wellness — separate or together?
For decades, skincare and medspas lived in one lane, while workouts and functional health lived in another.
But that’s changing fast.
The line is blurred, and soon, it’ll disappear completely.
Beauty and wellness are no longer separate industries. They’re merging into one full-body, holistic strategy.
Consumers, especially women 30+, are applying a whole-person lens not just to their health, but to how they age, how they look, and how they feel.
It’s not wellness or aesthetics.
It’s Botox + breathwork.
Collagen peptides + creatine.
Lasers + lymphatic drainage.
This is the new era of holistic self-optimization. Everything from what we eat to what we inject is part of one intentional plan to look better, feel better, and age smarter.
And in an AI-driven, hyper-visual world, this trend will only accelerate.
People will want to look in real life the way they do through a filter.
As AI raises the bar on beauty standards, the pressure to keep up will grow.
My predictions?
→ Medspas will evolve into full-spectrum health optimization hubs
They are already layering in wellness on top of aesthetic procedures like Vitamin IVs, GLP-1s, peptides, and biohacking tech. They will further expand to beauty from within supplements and products focused on holistic skin health over single conditions.
As they scale services, Medspas will start competing with social wellness clubs like Remedy Place or Pause for time, attention, and wallet share.
→ Wellness brands will move into aesthetics
More than just weight loss, brands will expand product lines and push marketing boundaries around skin, hair, beauty and beyond. Even the most biohacker-focused brands will bring in an aesthetics piece.
These brands will also partner with brick-and-mortar clinics to create an end-to-end customer journey that drives both results and revenue.
→ Beauty brands will dive deeper into wellness
Expect to see more personalization based on biomarkers and launches like hair and skin supplements from names you already know. (This is already happening for a number of brands).
Bottom line: the era of beauty OR wellness is over.
We are living in a new future, where its beauty AND wellness. Weaved together, seamlessly.
The most successful companies will be the ones who can help people feel better AND look better, all in one ecosystem.